7 Best Ways to Optimise Your Website According to SEO Guidelines in 2024 

In the rapidly evolving digital landscape of 2024, staying ahead with your website’s SEO strategy is crucial. SEO, or Search Engine Optimization, involves enhancing your website to improve its visibility on search engines like Google. The better the visibility, the more likely you are to attract prospective and existing customers to your business. Here, we’ll delve into the best SEO guidelines to follow in 2024 and how Priority1 Marketing, a leading marketing agency in Brisbane, can help your business achieve optimal results. 

Best SEO Guidelines to Follow in 2024 

User Experience (UX) Optimization 

   In 2024, user experience continues to be a cornerstone of SEO. Google’s algorithms are increasingly favoring websites that provide an exceptional user experience. This includes: 

   – Fast Loading Speeds: Ensure your website loads within three seconds. Use tools like Google PageSpeed Insights to identify and fix any speed issues. 

   – Mobile-Friendly Design: With more than half of all web traffic coming from mobile devices, having a responsive design that works seamlessly on all devices is essential. 

   – Easy Navigation: A clean, intuitive layout helps users find information quickly and reduces bounce rates. 

   – Engaging Content: High-quality, relevant content that keeps users engaged is crucial. This includes multimedia elements like videos and infographics. 

Core Web Vitals 

   Google’s Core Web Vitals are a set of metrics related to speed, responsiveness, and visual stability. They are crucial for UX and include: 

   – Largest Contentful Paint (LCP): Measures loading performance. Aim for LCP to occur within 2.5 seconds of when the page first starts loading. 

   – First Input Delay (FID): Measures interactivity. Aim for an FID of less than 100 milliseconds. 

   – Cumulative Layout Shift (CLS): Measures visual stability. Aim for a CLS score of less than 0.1. 

Quality Content Creation 

   Content remains king in 2024. However, the focus is on creating high-quality, informative, and engaging content. This includes: 

   – Comprehensive Articles: Cover topics in-depth to provide value to your readers. 

   – Original Research and Data: Unique content backed by original research can set you apart from competitors. 

   – Multimedia Content: Use videos, infographics, and podcasts to diversify your content offering. 

   – Regular Updates: Keep your content fresh and up-to-date to maintain relevance. 

Advanced Keyword Strategies 

   Keywords are still vital, but the approach has evolved. Here’s what to focus on: 

   – Long-Tail Keywords: These are longer, more specific phrases that attract highly targeted traffic. 

   – Semantic Search: Understand the intent behind search queries and create content that matches that intent. 

   – Voice Search Optimization: With the rise of smart speakers, optimise for conversational queries. 

   – Local SEO: For local businesses, optimise for location-specific keywords to attract local traffic. 

Technical SEO 

   Technical aspects of SEO ensure that search engines can crawl and index your site effectively. Important areas include: 

   – Structured Data: Use schema markup to help search engines understand your content. 

   – XML Sitemaps: Ensure your sitemap is up-to-date and submitted to search engines. 

   – Robots.txt File: Manage which parts of your site search engines should index. 

   – HTTPS: Secure your site with HTTPS to protect user data and enhance trust. 

Link Building and Earning 

   High-quality backlinks from reputable sites signal to search engines that your site is authoritative. Strategies include: 

   – Guest Blogging: Write guest posts for high-authority sites in your industry. 

   – Influencer Outreach: Collaborate with influencers to gain exposure and links. 

   – Content Promotion: Promote your content to earn natural backlinks. 

Social Media Integration 

   While social signals aren’t a direct ranking factor, they can drive traffic and engagement, which can indirectly impact SEO. Strategies include: 

   – Shareable Content: Create content that’s easy to share on social media platforms. 

   – Engagement: Actively engage with your audience on social media to build relationships and drive traffic to your site. 

   – Consistent Branding: Ensure your branding is consistent across your website and social media channels. 

Priority1 Marketing Best Tips for Your Marketing Success 

As a leading digital marketing agency in Brisbane, Priority1 Marketing specialises in providing comprehensive SEO services that align with the latest guidelines. Here’s how we can help your business achieve the best results: 

Tailored SEO Strategies 

   Every business is unique, and so are its SEO needs. Priority1 Marketing through its SEO marketing in Brisbane tailors to your specific goals and industry. By conducting thorough market research and competitor analysis, we ensure your SEO plan is perfectly aligned with your business objectives. 

Content Creation and Optimization 

   Our team of expert content creators and SEO specialists work together to produce high-quality, optimised content. Whether it’s blog posts, infographics, or videos, we ensure your content is engaging, informative, and optimised for search engines. 

Technical SEO Services 

   We offer comprehensive technical SEO audits and services to ensure your website is in peak condition for search engines. From improving site speed to fixing broken links and optimizing your robots.txt file, we handle all technical aspects to boost your SEO performance. Priority1 Marketing works to fulfill your technical SEO audits through its team of professionals  

Advanced Keyword Research 

   Utilizing advanced tools and techniques, we perform in-depth keyword research to identify the best opportunities for your business. By focusing on high-intent keywords, we drive targeted traffic to your site, increasing your chances of conversions. 

Link Building 

   Our link-building strategies focus on quality over quantity. We build relationships with reputable sites in your industry to earn high-quality backlinks that boost your site’s authority and rankings. 

Local SEO Focus 

   For businesses targeting local customers, our local SEO services ensure you dominate local search results. We optimise your Google My Business listing, gather positive reviews, and ensure your site is optimised for local keywords. SEO agency in Brisbane follows an ongoing process of improving your website. We continuously monitor your site’s performance, track key metrics, and provide detailed reports. This allows us to adjust strategies as needed to ensure continuous improvement and optimal results. 

Social Media Integration 

Recognizing the power of social media in today’s digital landscape, we integrate social media strategies with your SEO plan. This synergy ensures a cohesive online presence that drives traffic and engagement. 


Optimizing your website according to the latest SEO guidelines is essential for staying competitive in 2024. By focusing on user experience, content quality, technical SEO, and advanced keyword strategies, you can improve your site’s visibility and attract more traffic. Priority1 Marketing, a leading marketing agency in Brisbane, offers expert SEO services tailored to your business needs. With our comprehensive approach, we ensure your business achieves the best possible results in the ever-evolving digital landscape. Trust us as your SEO company in Brisbane to elevate your online presence and drive success. 

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