Custom packaging has overtaken the retail market, as almost every brand uses it. With entire shelves of stores covered with products packed in vibrant custom boxes, it is hard to get noticed. It is especially difficult for new brands to break into the market with such competition. Display boxes are the solution to this issue. The point of custom display boxes is to display items at the front counter to attract consumers. These boxes are used for a variety of items, like cosmetics, and each display case is designed as per the item on display. If every other product can benefit from display boxes, why not lip balm? This article will make a case for why brands need to invest in custom printed lip balm display boxes.
Benefits of Lip Balm Display Boxes
The main purpose of display boxes is to make items prominent to consumers that otherwise are overlooked on the retail shelf. But that is not the only benefit of display cases. They are versatile, don’t cost much, tailored to specific items, and more. Here are the benefits that will convince brands to invest in custom display boxes:
1- Presentation
Presentation is everything, and custom boxes are designed to improve it. It is one of the reasons brands use custom boxes, and display cases take the presentation to another level. Elevated presentation is one of the benefits of custom display boxes. These boxes present the item in an attractive way, which captures customer attention. Once the item is noticed, the customer is likely to pick it up.
2- Increased Visibility
With market shelves full of other lip balm products packed in versatile boxes, it is difficult to get noticed. This is where lip balm display cases help. They jump the product from the retail shelf straight to the front counter. With its elevated presentation, the product starts getting noticed.
Another way lip balm display packaging improves visibility is that it is placed at the front, close to the cash counter. This is where the customer is about to pay. This is by design; on the shelf, the lip balm is likely to be ignored among a sea of products. At the front counter, with the help of a display box, the lip balm is instantly recognized. In short, custom display cases not only boost visibility but also sales.
3- Easily Restocked
With normal boxes, brands have to regularly make more of them to ship their products to the market. This requires constant investment. With display boxes, brands don’t have to make more when the item is sold, as they can be restocked easily. Not only does it save brands money, but it also saves a lot of time.
4- Versatile
The versatility of custom boxes is the reason they are in demand; this is also true for lip balm display cases. These custom boxes can be made in any shape or size. If the brand can think of it, it can be made. Also, small touches like custom inserts can be added to these boxes to further improve presentation and create a unique look for the box.
That is not the extent of the versatility of display boxes, as the outer print or design can be customized just as easily. Custom printed lip balm boxes surpass the presentation of vanilla boxes. The box can be printed both inside and outside to give it more personality. Brands can blend their logo with color schemes to come up with a unique design for the box. This versatility in design also allows brands to create a unique brand identity.
5- Cost-Effective
Cost is the main factor behind a lot of the decisions brands make. This is to keep up a competitive retail price for their product and boost profits. Custom display cases save brands money in more than one way. First, they require less material to make, which naturally reduces the cost and also the waste produced.
Second, display boxes aren’t discarded when they are empty. They can be easily restocked with fresh products. Since brands don’t have to produce more of these boxes regularly, they don’t have to keep investing, which reduces overall costs.
That is not all; these custom boxes further reduce costs when ordered in bulk. It reduces the cost of making individual boxes, which reduces the overall cost of production. In short, buying lip balm display cases wholesale is cheaper than buying them in low quantities. All of these factors, combined, significantly reduce costs and boost profit margins.
6- Personalized
Another benefit of custom lip balm display cases is that they are personalized as per the items that need to be displayed. They are made specifically in a shape or size for the product. By adding custom inserts, these boxes fit the items perfectly and improve their presentation. That is not all; brands can add another layer of padding to these personalized lip balm display boxes for fragile items that are easily damaged. These boxes are not just personalized; they also help protect items.
7- Durable
The durability of packaging is an important factor to consider. It is supposed to hold the product, and if it is not sturdy enough, the box will break, which is not a good impression. Custom boxes are made with durable material, and this is also true for lip balm display packaging. Since display cases have to store more items, they are made with sturdy material that can hold its own without crumbling under the weight of the items.
Also, this sturdiness allows the display box to protect the items from external factors while shipping, like water and dust.
8- Helps the Environment
The world has felt the impact of unsustainable production, with immense carbon emissions causing global warming. This has led to a shift in consumer habits, as they prefer to buy sustainable products. By using recycled or sustainable materials to make custom display boxes, brands can not only boost sales but also play their part in healing the planet. This is something brands can proudly display on the side of the box to let people know that they care. Once the consumer is aware of brands playing their part in healing the planet, they will not only buy the product but will likely become brand loyal.
The Wrap Up
Brands can’t go wrong with custom boxes, if they use the right one. They offer so many benefits over traditional packaging that it is difficult not to prefer them. The same is the case with lip balm display boxes; they are cheap to make, versatile, get the product noticed in a crowded market, easily restocked, and more. There is not a single negative point that would convince brands not to use it, and Packaging Mania provides display boxes and other custom boxes to help brands improve their business. Visit our website and get a quote for your ideal display case.
