What is SEO and how can I make my website appear on Google?
FOLLOW OUR SERIES WITH THREE ARTICLES THAT WILL HELP YOU UNDERSTAND THE BASIS OF SEO
Learn techniques and actions that will improve the positioning of your website, blog or online store in the rankings of search engines such as Google. https://londonseo.expert/
Part 1: What is SEO and why is it important for websites, e-commerces or blogs
Knowing this new universe, nothing better than starting with the meaning of the acronym – after all, what is SEO?
The term SEO is the abbreviation of the English expression Search Engine Optimization. In Portuguese, it can be translated as website optimization for search engines. These engines are the search engines that we use daily, such as Google.
When publishing content on a website, the post administrator wants it to reach as many people as possible. The word itself says it all, “publish” means to make public, announce, disseminate, externalize, externalize, popularize, broadcast… and so on. Of course, everyone’s goal is to see what was published on the first page of the search engine, and if possible in the first position!
SEO techniques are extremely important for those who provide content on the web. When the strategy is neglected, the strengthening of organic traffic (generated naturally by the search engine, without being paid for) is lost. To avoid this failure, let’s understand what SEO is and why it is important for your website or blog.
Millions of texts are published daily on the internet. Being among the first is no easy task and relevant content is necessary. Worry about the quality of the text, including the chosen subject, the veracity of the data, references, spelling and ability to communicate and most important of all: how the topic relates to the website’s proposal.
After that, SEO really begins, and with it the increased chances of being found in searches. Some activities are related to website optimization, they are:
- Analysis of the architecture and development of the website or blog;
- Page loading speed;
- Produce original and quality content;
Know how to research and use the best keywords for the title and text, among other actions.
Search engines work like a library. Everything is organized into categories. And those who carry out these searches, like those on Google, are called “robots” or crawlers. The more precise the search, the more satisfied the searcher will be. This is why the terms used in the published text are so important.
The positioning of websites in search engines has gained strength in this post-pandemic scenario. The purchasing decision-making process today rarely happens in the heat of the moment. Consumers do a lot of research and comparisons between the competition. Consulting websites for products or services related to what we are looking for has become a habit. Therefore, it is extremely important to learn how to rank your website or blog well on Google – only then will it be seen in the top positions of searches and will be accessed.
The rest is spread across traffic from other pages or ads, generating so-called paid traffic.
Increasing organic traffic and boosting your website’s credibility among users and Google itself is the best way to be seen and sell on the web. To “climb” the rankings and appear better positioned than your competitors, you need to apply some techniques. In short, you need to understand:
- What is SEO and its importance on the web;
- How search engines work;
- What is the best type of traffic;
- What is not SEO and BlackHat practices – what should not be done;
- Website optimization for SEO;
- SEO tools.
- That’s what we’re going to talk about throughout this series of posts. Follow our blog in the coming days!
Part 1: How SEO can improve your website’s positioning in search engines
Part 2: SEO: what NOT to do and the tools that can help index your website or online store
If you’ve come this far, it’s because you’re looking for ways to improve your results on the Internet. We are experts in digital business and have several solutions for websites, stores and digital marketing.
