Cannabidiol, commonly known as CBD oil, is commonly used to treat various medical conditions like sleep disorders, inflammation, anxiety, PTSD, chronic pain, and inflammation. Its sales have grown historically in the past few years, and the upcoming years are even more promising for brands selling CBD.
The global market for CBD oil is anticipated to show a record-breaking CAGR of 31% from 2023 to 2033. The latest studies reveal that the market had a valuation of USD 389 million in 2023, and it is set to reach almost 6 billion USD by the end of 2033. Such a highly growing market has its perks for brands, but it also requires careful planning and execution on all ends.
The 4 major elements that play a vital role in the CBD industry are quality, price, packaging, and customer service. This post discusses the 3rd factor.
CBD oil packaging, in the form of custom CBD display boxes, holds the power to affect a business’s sales and profits. This post discusses how brands can design effective CBD boxes to get the most out of their investment.
7 Tips to Design Impeccable Custom CBD Boxes to Boost Sales
1. Target Market Research
A lot of people use CBD due to its benefits. Hence, it is vital to study target market variations and use the findings while designing custom CBD packaging. If you know the age, gender, race, and preferences of your buyers, it can help you mold your business strategies.
For example, buyers in New York will have different preferences than those in Colorado. So, you cannot use a single packaging design for every segment of society. This information will also help you while launching new products, designing marketing campaigns, or opening new stores.
2. Information
CBD oil buyers are looking for solutions to some problems. These buyers are highly concerned about what the oil can do for them, how the ingredients are sourced and processed, and how the company interacts with the environment.
So, ensuring that your CBD box covers all these aspects is vital. It can satisfy buyers by answering all their questions. So, make sure you display benefits, ingredients, production and expiration dates, and other important information about your product. All this information can take up a lot of space on the box and may force you to make a compromise on other aspects of the box’s design. An excellent way out of this problem is to print a QR code on the box. Buyers can scan this code and then read all the required information.
3. Branding
As already explained above, the competition is tough in the CBD oil industry. More and more brands are entering the market, making it difficult for brands to stay in consumers’ minds. In such a competitive environment, custom CBD boxes can help brands achieve this.
How? CBD oils are a daily-use item, with consumers interacting with the box and the product frequently. If the box contains a brand’s name and logo and the quality of your oil is good, users will remember this, and they will categorically ask for your brand when they want to buy CBD oil again.
Moreover, good branding on the box can help you garner worthy reviews and generate positive word-of-mouth. These two are the oldest yet most effective sales generators. People prefer trying products that come with a solid reference from friends or family members.
4. Protection
CBD oil mostly comes in glass bottles with a dispenser at the top. These bottles, no matter how strong, can break during shelf display or long-distance shipping. Hence, external protection is required, and custom CBD boxes made from corrugated or Kraft stock can deliver it. These boxes are a bit costly than CBD boxes made from cardboard but can go a long way in satisfying customers, especially online buyers. When a consumer receives the product in good condition, it improves the overall shopping experience.
5. Eco-Friendly Image
CBD oil buyers are nature-loving people and prefer to deal with brands that don’t leave a negative impact on the earth. One way to ensure this is by using eco-friendly and green materials for CBD boxes. Such boxes build a positive image in the market and ensure that buyers start trusting your products and brand. This helps in retaining buyers.
Another way to show a green image is by going for minimalistic box designs. These designs use less ink and are more cost-effective compared to designs with too many colors and shades.
6. Innovative Features
You may be wondering what innovative features brands can integrate into custom CBD boxes. Well, you can go for branded ribbons or twines, as they can instantly up a box’s appeal.
These features increase the packaging cost and are not commonly used by brands, making them quite unique in the market. If your brand uses these add-ons on their CBD boxes, it can reap their benefits both immediately and in the long run. The immediate benefits include sales and profits, while the long-term advantages are in the form of customer retention and a lasting impression on the buyers.
7. Convenient & User-Friendly
As CBD oils are used once or twice daily, the boxes must be user-friendly and have easy opening and closing. In this way, users can easily take out the bottle, pour the oil, and secure it back in the box. Most CBD buyers like to keep the oil bottle in the box so it doesn’t break or get affected by external factors like moisture and heat. Packing the oil in boxes that make it easy for buyers to use it can go a long way in creating a great impression.
How Many Custom CBD Boxes Should Brands Order?
The next question that pops up is the order quantity.
Brands with large sales volumes can go for wholesale CBD boxes. A bulk order has many advantages in the form of reduced prices, low shipping costs, and less time being spent on processing and designing the boxes.
On the contrary, a small order is an ideal approach for CBD brands that don’t have too many sales or businesses testing their products in the market. A small order is also the right approach if you plan to change your packaging design after some time.
Final Words
We have explained almost everything you need to know for designing CBD packaging boxes. Their benefits are immense in the long run. Don’t worry about the slight increase in packaging budget, as these boxes have an excellent ROI. So take a pragmatic approach and give your CBD packaging a much-needed lift.
If you want to discuss more about CBD boxes, contact Packaging Mania. We are one of the best packaging suppliers in the US, offering high-quality custom boxes for different industries. Drop us a message, and one of our representatives will get back to you as soon as possible.
