Running a website isn’t easy, specifically when your business depends on it. Websites can encounter various problems from time to time that you site owners need to manage. One of these issues is the sudden traffic spikes that affect a website’s performance. Traffic spikes are inevitable and websites these sudden surges anytime. Without knowing how to manage these surges, your website performance may be sluggish and it may affect your user experience negatively.
Businesses spend various resources on building a site to showcase their brand services and receive attention. However, receiving too much attention can also be a problem if your server is unable to handle it. Websites rely on server capabilities to handle the sudden surges, if it exceeds server resources it can be consequential. There are various ways you can follow to handle such unexpected scenarios and ensure an uninterrupted user experience.
Let’s explore this further and learn how to manage sudden website traffic spikes.
Top 5 Ways to Manage Web Traffic Spikes Effectively
Website traffic refers to massive unexpected user visits to your website. While receiving visits is considered good for brand awareness and revenue, it can turn into a disaster if it’s not managed. This will lead to affected user experience, negative reviews, and affect company reputation negatively. Considering all this, in this article you will learn 5 ways to manage traffic spikes to avoid these problems.
Here are 5 ways to deal with traffic spikes and prevent your user experience from getting affected.
1. Use Faster Storage
The type of storage that comes with your hosting package can also be the reason behind unmanaged traffic spikes. Most hosting solutions still use traditional Hard Disk Drives (HDDs) instead of fast Solid-State Drives (SSDs). HDDs are a cheaper option that usually comes with hosting plans such as shared hosting.
While the low pricing factor may be tempting it’s not viable if your website receives sudden surges. While you may not notice any significant change with HDD, it contributes to slowdowns during traffic spikes. Therefore, site owners opt for a VPS hosting company in Dubai to host their website on a server with SSD storage.
2. Increase Your Site Security
Not all traffic spikes are because of high user visitors on your site. In some cases, this can be a result of a malicious attack such as DDoS (Distributed Denial-of-Service). In this scenario, malicious actors use internet-connected devices to send abnormal traffic to your server to slow it down.
The purpose of such attacks is to prevent the website’s legitimate users from accessing the site. Through this cybercriminals can affect a company’s growth drastically and then demand a ransom to stop such attacks. This is why it’s important to use a reliable hosting solution that offers robust security.
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3. Monitor Your Site Traffic
Monitoring your site continually is another great way to prevent downtime caused by traffic surges. This is because you get enough time to create a response plan for a traffic spike that is about to happen. However, this doesn’t mean you have to monitor your traffic every time 24 hours a day.
Instead, do it during peak hours when your website usually receives more than usual traffic. Through this, you can get in touch with your hosting service provider to expand your server bandwidth to manage traffic spikes. To be able to do this, it’s important to partner up with scalable hosting solutions.
4. Schedule Your Marketing Campaigns
The main reason behind traffic surges is the marketing campaigns that companies run on their sites. While promotional offers and other campaigns are essential for business growth, it’s important to schedule them at the right time. If you schedule them on time when your website already has enough load, it will cause the site to crash.
In this scenario, you must ensure that your technical and marketing teams work together to prevent website downtime. Through this, your technical team will scale up your server during the campaign to hold the site load. This will ensure, your marketing campaigns run smoothly and nothing unfortunate occurs during it.
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5. Opt for Scalable Hosting Solution
While all the above-mentioned methods can help in managing traffic spikes, they might still be insignificant. Therefore, the right way to deal with traffic surges is to have a scalable hosting partner. Without it, you won’t be able to increase your server resources as per your needs and it will affect site performance.
Fortunately, with scalable hosting solutions, you can expand your server resources anytime. This will also allow you to run countless marketing campaigns and promotional offers without being worried about traffic spikes. Considering this, you can refer to a managed VPS hosting company in Dubai to get a scalable server to manage traffic spikes.
Are You Worried About Sudden Site Traffic Spikes?
Use a scalable hosting solution and stop limiting your website from increasing your brand awareness. You can lean on professional hosting service providers to get the right server your website demands. Contact professionals now and acquire a scalable hosting solution to effectively manage sudden traffic surges.
