Exterior building signs are crucial for businesses. They serve as the first impression for potential customers. A well-designed sign can attract attention and convey the essence of your brand. In this article, we’ll explore the various types of exterior building signs, their benefits, and how to choose the right one for your business.
Types of Exterior Building Signs
Channel Letters
Channel letters are popular due to their versatility. They are three-dimensional letters or shapes that are often illuminated. This type of sign is highly visible and can be customized to match your brand’s font and color.
Pylon Signs
Pylon signs are freestanding structures, usually placed near roadways. They are ideal for businesses that need high visibility from a distance. These signs can be single or double-sided and are often illuminated.
Monument Signs
Monument signs are low to the ground and have a solid base. They are perfect for creating a strong presence and are often used by schools, hospitals, and corporate offices. These signs are typically made from durable materials like stone, brick, or metal.
Blade Signs
Blade signs project perpendicular to the building’s facade. They are great for attracting foot traffic as they are easily visible to pedestrians. These signs can be illuminated and are often used in shopping districts.
Benefits of Exterior Building Signs
Increased Visibility
Exterior building signs significantly increase your business’s visibility. A well-placed and well-designed sign can draw in customers who might not have noticed your business otherwise.
Brand Recognition
Consistent signage helps in building brand recognition. When your signs reflect your brand’s colors, fonts, and logos, it reinforces your business identity.
Cost-Effective Advertising
Signs are a cost-effective advertising tool. Unlike other forms of advertising, exterior building signs have a one-time cost but provide continuous promotion.
Competitive Advantage
Having a unique and attractive sign can give you a competitive edge. It sets your business apart from others and makes it easier for customers to find you.
Choosing the Right Sign for Your Business
Understand Your Needs
Before choosing a sign, understand your business needs. Consider your location, the type of business, and your target audience.
Consider the Location
The location of your sign is crucial. Ensure it is visible from different angles and distances. For businesses located on busy streets, a large and illuminated sign might be the best option.
Budget
Determine your budget before selecting a sign. While some signs might be more expensive, they could offer better long-term value. Balance the initial cost with the potential return on investment.
Design and Materials
Choose a design that complements your brand. The materials used should be durable and suitable for the local weather conditions. For instance, metal and acrylic are great for modern, sleek designs, while wood might suit a more rustic look.
Installation and Maintenance
Professional Installation
Professional installation ensures your sign is securely mounted and meets local regulations. It also enhances the longevity of the sign.
Regular Maintenance
Regular maintenance is essential to keep your sign looking new. Clean the sign regularly and check for any damage. Illuminated signs require periodic checks to ensure all lights are functioning.
Conclusion
Exterior building signs are an essential part of your business’s marketing strategy. They enhance visibility, build brand recognition, and provide cost-effective advertising. By understanding your needs, choosing the right type of sign, and ensuring proper installation and maintenance, you can significantly improve your business’s presence and attract more customers.
Remember, a well-designed sign is an investment in your business’s future success.
