A popular saying goes never judge a book by its cover, but in reality, we all do the reverse. When we want to buy something, we make the decision based on the front design. We find ourselves more tempted to buy a product when we see something wrapped in an appealing design pack. Many reports have said that packaging influences the decision to buy products. About 70% of customers are influenced by the packaging to buy a product.

Having appealing product packaging is not only aimed at boosting sales but also establishing your brand identity and promoting brand awareness.

Eye-catching packaging tricks

Here are some of the important tips to ensure your packaging is eye-catching:

• Keep it simple

You have a few seconds to grab the attention of customers. You would never want them to spend their time deciphering what your packaging is all about if it has too much detail. Eye-catching colours and designs are crucial, but despite that, you should keep it simple and straightforward.

Too much of colouring effect and information – especially when your item is not so big – will make it a bit over the top. Your product will be resting on the shelves with the same product from other companies. Make sure you make it unique. Even the simplest packaging can solve your purpose if it helps you stand out.

• Use your logo

As the purpose of your packaging is to make people aware of your brand, you cannot afford to ignore the logo printed on your products’ packaging. Graphics and symbols everything play a paramount role in creating impressive packaging. Images have a stronger impact on the human’s memory than words. Once your logo is started to be recognised by people, you will automatically see an improvement in your sales.

You will need a professional graphic designer who will create an attractive logo. It should be a minimalist logo that does not look messy or hotchpotch on your product’s packaging. As they are professionals, they will be able to choose a better colour scheme and convey the right message to your target audience. In case you do not have enough money, you can take out unsecured loans in the UK.

• Choose colours carefully

The colour choice you make is very critical. Colours can alter the perception of your brand. Some colours signify warmth, danger and passion, while others signify coolness, greenery, etc. You should choose a colour scheme for your packaging based on the product it will have.

It will help you convey the right message about your product to your target audience. Bear in mind the colour scheme you have chosen once cannot be changed. The colours in the packaging and the logo must be the same across the board. However, rebranding makes an exception to this rule.

• Colours can influence human behaviour. They can affect the buying decision.
• The colour scheme you choose for your product’s packaging will help them know what it is like inside.
• Be smart about your colour choice. Experiment as much as possible.
• Make sure the colours you choose incite emotions.

Your professional graphic designer can help you pick the right colour scheme.

• Create something unique

It is intrinsic to keep the design of your packaging simple, but it should stand out from others. A bespoke packaging design service is the key. According to reports, customers are more attracted to unique designs. The focus on colours and designs cannot make you unique.

Bear in mind your customers read the information before putting it into the trolley. You can tell your audience that you are unique by sharing information they expect of. Most product sellers make false advertisements. They do not disclose genuine information. By being honest you can win the trust of your target audience that sets you apart from everyone.

• Design around your target audience

Choose a design that fits your target audience. Suppose you are targeting high society members, the product packaging should be luxurious. It may seem like you have spent the whole money in the packaging and the luxurious looks of your product, but it is worth it. For instance, if you are selling a cosmetic product, the packaging should feel like it.

People will not get a clear message if the packaging is not the right way. It should reflect the quality and style. Similarly, when your product is aimed at children, the design should be playful and fun. Use loud and bright colours. You need to understand the basic elements of the packaging. Consider a professional expert to help you with these processes. You may need to take out a loan without a guarantor in the UK to meet the total cost of packaging.

• Promote sustainability

Some customers will prefer products with sustainable packaging. Nowadays climate activists are in full enthusiasm to jog people’s conscience to protect their environment. According to reports, more than 50% of people buy products with sustainable packaging. They are more concerned about the environment than ever.

You can tell your target audience that your products’ packaging is recyclable and does not emit greenhouse gases by using the right labelling and certification. In fact, sustainable packaging helps companies save a lot of money on it. Wrapping your product in just one layer will leave a stronger impact on your target audience.

• Find the right size

The right size matters a lot to attract the attention of your customers to your product. Correcting the size of the packaging will eliminate waste. Customers also appreciate the smaller size of packaging as it does not take up too much space and create less waste.

• Use high-quality materials

Poor-quality material can save you money on packaging, but it will send a very bad message to your customers. It will cost you a lot of money in the long run. Make sure you use material that looks sophisticated and high-quality. Your target audience will appreciate the sustainable and minimalist packaging if it feels good.

The bottom line

You should focus on the packaging of your product because it can influence the buying decision of your target audience. Make sure that you use sustainable and high-quality material. Keep it simple, authentic, minimalist and yet bold enough to make your product stand out. Use the logo and the right product information. The packaging design should be customised to your target audience.