Making your healthcare practice visible to more patients is quite easy with search engine optimization (SEO). Many consumers look to Google for their research when they need a new healthcare provider; SEO helps your clinic show at the top of their search results.
Many practices team with an SEO provider to maximize their website since healthcare SEO is so difficult. Should you be thinking about doing the same, you might be curious about, “How much does healthcare SEO cost?”
To put it briefly, it depends.
While there is no simple answer to how much SEO Services for Healthcare, on this page, we’ll explain:
▶ How Much Does Healthcare SEO Cost?
Though it might cost anything from $100 to $30,000 or more, most times healthcare SEO costs between $400 and $10,000.
Depending on your service provider, their pricing strategy, and the plan you decide upon, this payment covers different deliverables. However, monthly SEO services from a reliable agency or freelancer should include:
- SEO audit
- Keyword research
- On-page optimization, such as title tags and meta descriptions
- Link building
- Content creation with keyword integration
- Technical optimizations, such as page speed
- Analytics setup and reporting
- And more
▶ How Much Does Local Healthcare SEO Cost?
As a healthcare provider, you might also want to invest in local SEO to promote your site to local searchers. Local healthcare SEO costs anywhere from $300 to $2000 per month.
When working with a reputable local SEO provider, this cost should include:
- Local keyword research
- Citation management
- Google Business Profile optimization
- Review management
- Routine reporting
- And more
These strategies will enable your website to show up in the local search results when consumers hunt for local businesses.
- Automated local healthcare SEO is when automated tools send the phone number and location of your clinic to local directories. Local SEO of this kind runs from $84 to $499 annually.
- Small-scale local healthcare SEO: Though on a smaller scale than thorough local SEO, small-scale local healthcare SEO is carried out by an SEO specialist as the name suggests. This kind of local SEO runs from $399 to $899 a month.
- Investing in thorough local healthcare SEO can help you develop a strong local healthcare SEO approach for several sites. This kind of local SEO runs from $899 to $1999 monthly.
As you can tell, local healthcare SEO costs less on average than general SEO, but the prices vary considerably based on the type of service you need.
▶ What Are The Different Healthcare SEO Pricing Models?
The previous sections give average costs for healthcare SEO, but while researching services, you’ll also find various pricing models. The most common healthcare SEO pricing models include:
- Monthly: Most often found with agencies, a monthly pricing model—also referred to as a monthly retainer—is Paying for healthcare SEO on this pricing structure will set you back anything from $1500 to $5000 every month.
- Hourly: Should you contract a freelancer or SEO business on an hourly basis, you should budget somewhere between $100 and $300 per hour.
- Project-based: You can opt to pay for particular projects or tasks even though monthly and hourly pricing schemes pay time-based fees. A project-based business can charge $5000 to $30,000 every project.
- Fixed-price contract: You can also choose to pay a set fee for different medical SEO projects. Under a fixed-price contract, you may pay $0.15–$0.50 per word for SEO copywriting, $500–$7500 for a site content analysis, $500–$7500 for a link profile audit, and $500–$3000 for social media site setup.
The pricing strategies differ greatly, hence the one you decide upon will determine your budget for healthcare marketing. How then should you decide which pricing strategy best fits your business?
A project-based strategy can be ideal if you wish to engage an SEO business to finish a certain assignment. Maybe you wish to keep your SEO yourself, but you need an SEO specialist to set up your Google Business Profile and analyze the state of your site.
But a continuous service plan is probably ideal if you intend not to keep up your SEO. Since SEO is a continuous operation, a pricing plan such as a monthly retainer guarantees that, for as long as you are dealing with your SEO provider, your SEO services remain constant.
▶ What Affects Your Medical SEO Cost?
Within these averages, you might have noticed a considerable range. Due to the complexity of healthcare SEO, many elements affect these prices. A few of the most common factors you might see in your research are:
- Agency expertise: The more experience an SEO provider has, the more they might charge. However, given the complexity of SEO, this extra cost can be a worthwhile investment.
- Your goals: How aggressive do you want your SEO strategy to be? An SEO plan that targets more keywords, for example, will likely cost more.
- Competitiveness of your niche: The healthcare industry can face steep keyword competition, but you might have less competition if you operate in a specialized niche. The more competitive your specialty, the more intense an SEO strategy you’ll need, which can affect your SEO price.
- Your current SEO standing: If your practice already has a consistent presence in local directories and a robust backlink profile, your SEO provider will have less upfront work to lay a strong As a result, your current SEO standing can impact the cost.
- The extensiveness of your SEO plan: Will you need your SEO provider to write many pages for your website, or would you like to take advantage of other closely related SEO tasks? If so, you might need to invest more.
- Number of locations: If you invest in local healthcare SEO, the locations you wish to target directly impact your price because your SEO provider will need to complete SEO tasks for every area.
Given the many factors that affect healthcare SEO, the best service providers create a customized plan for your business. A custom plan is the best way to ensure your SEO strategy meets your unique needs and drives the desired results.
▶ Should You Invest in Healthcare SEO?
Now that you know what to expect from healthcare SEO pricing, how do you determine if it’s worth the investment? Healthcare SEO brings considerable return on investment (ROI), with nearly half of marketers saying organic search yields the highest ROI.
SEO carries a considerable ROI because of its many benefits, namely that you’re helping your practice appear higher in the search results when nearby patients search for providers like you.
Healthcare SEO also means investing in content marketing — your web content is how you’ll target your chosen keywords. This content creates the perfect opportunity to showcase your expertise as a healthcare provider, increasing patient trust before they book their first appointment.
▶ Grow Your Website With Healthcare SEO From IndeedSEO
Are you ready to invest in one of the most foundational digital marketing strategies for your healthcare practice? Consider partnering with IndeedSEO, a premier SEO agency with experience in industries like yours.
We offer transparent SEO pricing, so you know what to expect when working with us. Every one of our SEO strategies calls for a tailored approach catered to the demands of your company and access to a staff of almost 500 digital marketing professionals and Key Components for Healthcare SEO.
Having over 28 years of digital marketing experience, we are SEO experts. However, we’re also familiar with your industry. We know how difficult it may be to keep HIPAA-compliant and market a healthcare company.
Learn more about our SEO services immediately if you wish to work with an agency aware of healthcare SEO.
